Hiking NB

Hiking NB Logo

The Most Definitive Guide to Hiking in New Brunswick

Nepisiguit Mi'gmaq Trail

Advertise with Us

1. Website Ads

The Hiking NB website is an online guide to hiking trails in the province that has over 125,000 annual users with more than 480,000 pageviews. More than 1/3 of the audience is from outside of the province.

User Locations for Hiking NB Website

The Hiking NB website audience skews more towards women (57%) and a younger demographic.

User Ages for Hiking NB Website

The following rates are based on $10 cpm for the pages that have ads (all main pages and trail pages but not galleries and blog). Ads will replace the google ads on each page similar to the Ad in the next box. Ads should be in a square format with a resolution of more than 500x500. The higher the resolution you can provide the better. Other proportions will work but may not maximize the available space.

Ad Rates for Hiking NB Website

Note: The Hiking NB website is currently in the process of being updated. Ads can only be placed on newly formatted pages. For this reason all rates will be half off the above rates until the conversion is complete.

Hiking NB has several ways to help you get the word out about your business or project. The Hiking NB audience is made up of adventure loving people from New Brunswick and people traveling to New Brunswick to experience what we have to offer.

All proceeds from advertising support local and go towards helping inspire people to get out and explore the many hiking trails in the province, and to provide them with the information they need to do it. The following four options are available:

  1. Website Ads
  2. Social Media Posts
  3. Website Sponsorship
  4. Sponsored Content

For all enquiries contact [email protected].

2. Social Media Posts

Hiking NB also uses Facebook and Instagram to get the message out. When this was written we have 13,771 Facebook Followers and 3,144 Instagram Followers. The Hiking NB Facebook page and Instagram pages skew towards women (68% and 64% respectively). The following are the demographics for both platforms:

Facebook and Instagram demographics

Rates for a sponsored post or post in Instagram stories are $25 per post. Additional amounts can be added to use Facebook or Instagram advertising to push the message to more people. Reach will be dependant on platform, format, and additional advertising spend.

3. Website Sponsorship

It is also possible to sponsor the Hiking NB website and have your logo included on all pages in a sponsor section above the page footer. The rate to sponsor the page for one year is $1,000.

Sponsorship for Hiking NB Website

4. Sponsored Content

Have your business or project mentioned in a Hiking NB video or blog post. Videos are posted on Youtube and Facebook. Blog posts are shared through social media channels. Content is also added to trail pages for longer term exposure.

Rates for being included in a video or blog post is $100 per video or blog post.

All advertising must be relavent to the Hiking NB audience to provide users with the best user experience.

We are also building websites for neighboring provinces and states. Contact me to find out about these growing opportunities:

Hiking PEI - 1276 users, 3658 pagesviews, Rate is $50 per year to advertise on all pages.

Hiking ME - 629 users, 1629 pageviews, Rate is $25 per year to advertise on all pages.